TKHair
March 2023
Exeter, Devon
Client:
Date:
Location:
Brief:
The brief was to create a single piece of content below 60 seconds in length that is suitable for a newly established small business and can be utilised for a series of marketing campaigns. The goal of the video is to drive traffic from social media platforms to the organisations booking system and schedule appointments.
Methodology:
TKHair is a newly established business in a new, well furnished but small facility. In the early stages of pre-production it was identified that the size of the premises would create some difficulties during production.
To minimise these difficulties, equipment was carefully selected to ensure that the required space could be minimised. We utilised solely ground based equipment including lighting and cameras to effectively showcase the premises and the haircutting experience a customer will receive when visiting TKHair. The outro of the video included a prompt to direct the viewer towards their booking system which effectively increased the number of bookings received for the business.
TKHair, Exeter - Marketing Video